--- ## A New Era in U.S. Casino Engagement? July 2023 Web Leaderboard Hints at Digital Shifts When chumbacasino.com attracted 4.3 million monthly visits in July 2023 and ranked #1 in U.S. gambling website traffic, it signaled a possible pivot in how Americans choose to play. Traditional casinos are dealing with slowing foot traffic, while online platforms like chumbacasino.com are racing up the ranks. This trend, substantiated by other top sites in July 2023, such as betonline.ag and bovada.lv, which had 2.1 million and 1.9 million visits respectively, presents a new normal in casino engagement. Compared with nation-wide July 2022 figures – when casino foot traffic dipped 8% from the previous year's July numbers, and was 15% lower than 2019 pre-pandemic levels – the online boom indicates a move towards digital gaming alternatives. ## Steady climb to the top In the middle of 2023, chumbacasino.com had established itself as the top U.S. gambling website, pulling in over 4.3 million monthly visits. This followed closely by betonline.ag with 2.1 million visits and bovada.lv with 1.9 million visits shows the dominance of these mobile-first operators. Mobile use now makes up 78% of chumbacasino's traffic, while bovada.lv is slightly less mobile-heavy at 65%. Inetbet.com leads in mobile usage at 82%, while twinspires.com is the most desktop-reliant, with 48% of its traffic coming from desktops. This trend toward mobile-first engagement reflects the broader consumer shift towards mobile-centric digital experiences. ## Players rebalance the book While chumbacasino.com, betonline.ag, and bovada.lv cement their lead, not everyone is seeing growth. Oddspedia.com posted a 125% surge month over month, signaling strong momentum. Meanwhile, sportsbetting.ag was not only pulled back but lost its footing as it saw a significant dip, a clear signal that mobile-first platforms are leading the way. The shift to mobile-first gaming and betting platforms illustrates a key difference between these sites and more traditional providers, highlighting how mobile-first platforms are carving out a larger slice of the market. ## Revenue source for digital and brick-and-mortar The revenue figures paint an interesting picture of the casino market in July 2023: U.S. internet casino revenue totaled $480 million, with DraftKings leading the pack at $31 million, and FanDuel nipping at their heels with $28 million. Meanwhile, traditional casino gaming expanded 3.5% to $11.2 billion and online gaming revenue, which includes sports betting and iGaming, reached $1.8 billion in May, increasing 22% over the same period last year. In the online casino sphere, only seven states have generated over $1 billion in revenue, with Pennsylvania, Michigan, and New Jersey leading the list, earning $211 million, $202 million, and $186 million, respectively, in July 2023. Notably, Delaware's online casino revenue grew by 33% year over year to reach $12 million in July 2023. ## Physical vs. digital: a sea change Against the backdrop of a physical casino footfall that hasn't recovered to pre-pandemic levels even in 2023, the online casino and gaming industry continues to grow. Commercial casinos had their best July ever in 2022, winning nearly $4.9 billion, despite consumer foot traffic to casinos remaining 15% lower than 2019 figures. This hints at a potential future where physical casinos and online platforms co-exist, each meeting different consumer preferences. The American Gaming Association's May 2023 figures show a similar trend, with traditional casino gaming increasing 3.5% to $11.2 billion, while online gaming revenue, including online sports betting and iGaming, reached $1.8 billion, marking a 22% increase from the previous year. Even in states like Delaware, where online casino revenue rose 33% year over year to $12 million in July 2023, the rising trend of digital engagement in gaming is evident. In a market defined by $1 billion milestones, Pennsylvania, Michigan, and New Jersey topped the leaderboard with $211 million, $202 million, and $186 million in online casino revenue, respectively. ---

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